Since 1993, blueseventy have designed, tested, refined and crafted wetsuits and swimskins that transcend the confines of what is possible. In the process, they've carried world-class athletes to victory and instilled confidence in beginners. blueseventy make products that empower swimmers to achieve their personal bests.
I worked with blueseventy over three years on brand development, print and online advertising, website, packaging, product design, point of sale design, catalogues, signage, event booth design, animation, sales and product support tools.
Magazine advertising for brand reinforcement (left); advertising new models of swimsuits available (right). 2012
Product brand design, packaging, point-of-sale
Logo animation for website 2010
Website redesign 2012
Working with a truly global company with world leading products on a multitude of graphic design disciplines was fantastic, but sadly had to end when they employed an in-house designer.
