ABB

Power and productivity for a better world.

client: ABB
agency: Band
project: PCS100 Power protection online advertising
delivery: Online advertising & youtube
Dec 2013.
ABB is a global leader in power and automation technologies. Based in Switzerland, the company employs 150,000 people, operating in approximately 100 countries. ABB has been established in New Zealand for over 75 years and employs over 700 people nationwide.
Contracted by Band to create interactive online advertising, containing animated and interactive elements with a motion graphic video explaining power protection products that protect businesses against voltage sags and swells. 
Ads were designed for multiple online formats, with vertical and horizontal layout in varying sizes. Adobe Flash interactive where possible, including video.

The animated video is one part of an online interactive advertisement. 
The line drawing style was an established design style for ABB at the time. 

ABB. Power and productivity for a better world. 

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